This paper describes a novel approach that combines data from direct observation, user surveys and server logs to analyse users' browsing behaviour.

Explains improving traffic analysis by configuring Apache logs.

Tutorial from: Apache Week

Review of WebTrends, with mention of other tools.

Content focusing on relationship marketing and customer loyalty through database marketing and interactive metrics. Emphasis on ROI, LTV, RFM and their link together, with a special attention to modeling, CRM, and database marketing techniques.

By Michele Masterson. Aiming to crack the customer code and translate the browsing and buying habits of online shoppers into e-commerce dollars, many e-tailers are turning to usage-analysis software as an alternative to traffic measurement services, s...

W3C's description of the Extended Log File Format. Most flexible of the log formats

The IAB Media Measurement Task Force provides the standards the net uses for measurement.

How half.com handled its search for a Web Analytics solution.

A review of a collection of analysis and personalization tools.